Give to get : an experimental study to explore information giving in new technology-based retail
Katia Premazzi; Monica Grosso; Sandro Castaldo
| Year of publication: |
2011
|
|---|---|
| Authors: | Premazzi, Katia ; Grosso, Monica ; Castaldo, Sandro |
| Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 197-220
|
| Subject: | Online-Handel | Online retailing | Mobiltelefon | Mobile phone | IT-gestütztes Marketing | Computer-assisted marketing | Kundenanalyse | Customer analysis | Kundenintegration | Customer integration | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376298