Giving green a second thought : modeling the value retention of green products in the secondary market
Kashef Abdul Majid; Cristel Antonia Russell
| Year of publication: |
2015
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|---|---|
| Authors: | Majid, Kashef Abdul ; Russell, Cristel Antonia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 994-1002
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| Subject: | Green marketing | New products | Brand extensions | Product value | Secondary market | Öko-Marketing | Öko-Produkt | Sustainable product | Produktentwicklung | New product development | Markentransfer | Brand extension | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sekundärmarkt |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517123