Global branding and strategic CSR: an overview of three types of complexity
| Year of publication: |
2009
|
|---|---|
| Authors: | Polonsky, Michael ; Jevons, Colin |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 26.2009, 3, p. 327-347
|