Global branding and strategic CSR : an overview of three types of complexity
Michael Polonsky; Colin Jevons
| Year of publication: |
2009
|
|---|---|
| Authors: | Polonsky, Michael J. ; Jevons, Colin |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 26.2009, 3, p. 327-347
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Internationales Marketing | International marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522600