Global competiveness, consumer choice and "country of origin effect" : an exploratory East-West study
Masud Chand and Rosalie L. Tung
| Year of publication: |
2011
|
|---|---|
| Authors: | Chand, Masud ; Tung, Rosalie Lam |
| Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 17.2011, 3, p. 265-280
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296507