Global contribution to marketing management : editorial
Mark Tadajewski and Paul Hewer
| Year of publication: |
2012
|
|---|---|
| Authors: | Tadajewski, Mark ; Hewer, Paul |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 9/10, p. 1015-1020
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| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615246