Global corporate reputation : a projective qualitative approach from a customer perspective
Chebli Youness, Pierre Valette-Florence, and Cynthia Assaf
| Year of publication: |
2024
|
|---|---|
| Authors: | Youness, Chebli ; Valette-Florence, Pierre ; Assaf, Cynthia |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 27.2024, 1, p. 108-128
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| Subject: | Album on line | Global corporate reputation | INDSCAL method | Projective techniques | Qualitative projective approach | Firmenimage | Corporate reputation | Multinationales Unternehmen | Transnational corporation | Projektmanagement | Project management | Qualitative Methode | Qualitative method | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-04-2023-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324633