Global - Curative International Marketing - It's time to accept responsibility for the errors of the past
| Year of publication: |
2012
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|---|---|
| Authors: | Czinkota, Michael |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 21.2012, 2, p. 12-15
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