Global customer interaction
Christa Wilhelm
| Year of publication: |
2006
|
|---|---|
| Authors: | Wilhelm, Christa |
| Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 53-75
|
| Subject: | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Welt | World | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003368585