Global customer team design : dimensions, determinants and performance outcomes
by Yana Atanasova and Christoph Senn
| Year of publication: |
2014
|
|---|---|
| Authors: | Atanasova, Yana ; Senn, Christoph |
| Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 379-403
|
| Subject: | Arbeitsgruppe | Team | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Kunden | Customers |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341888