Global Internet marketing: consumer decision making and managerial implications
Paul Chao
| Year of publication: |
2001
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|---|---|
| Authors: | Chao, Paul |
| Published in: |
Trends im internationalen Management : Strategien, Instrumente, Methoden ; Festschrift für Herrn o. Univ.-Prof. Mag. Dr. Dieter J. G. Schneider. - Linz : Trauner, ISBN 3-85487-226-7. - 2001, p. 479-491
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| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Entscheidung | Decision | Globalisierung | Globalization | Internet | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003445232