Global Internet marketing strategy : framework and managerial insights
Gopalkrishnan R. Iyer
| Year of publication: |
2005
|
|---|---|
| Authors: | Iyer, Gopalkrishnan R. |
| Published in: |
Advances in electronic marketing. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-321-9. - 2005, p. 84-102
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003167987