Global marketing : a decision-oriented approach
Svend Hollensen
| Year of publication: |
2011 ; 5. ed.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Internationales Marketing | Lehrbuch | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XLIII, 756 S. : Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-72622-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004957973