Global marketing : a decision-oriented approach
Svend Hollensen
| Year of publication: |
2007 ; 4. ed.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Prentice Hall Financial Times |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [pearsoned.co.uk] |
| Extent: | XXXVIII, 714 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudiensammlung |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-273-70678-6 ; 0-273-70678-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481880