Global marketing : a market-responsive approach
Year of publication: |
2001 ; 2. ed.
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Authors: | Hollensen, Svend |
Publisher: |
Harlow [u.a.] : Financial Times Prentice-Hall |
Subject: | Internationales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Internationale Marketingforschung
Bauer, Erich, (1995)
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Risk-Management im strategischen internationalen Marketing
Fasse, Friedrich-Wilhelm, (1995)
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Absatzchancen und -strategien für deutsche Umwelttechnik in Taiwan und Thailand
Schneider, Katrin, (1995)
- More ...
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Wilson, Jonathan A.J., (2013)
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Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) Markets
Ulrich, Anna Marie Dyhr, (2014)
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Boyd, Britta, (2012)
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