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Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf, (2003)
Database Marketing : Analyzing and Managing Customers
Blattberg, Robert C., (2008)
Always be testing : the complete guide to Google Website Optimizer
Eisenberg, Bryan, (2008)
Global marketing for the digital age
Bishop, Bill, (1999)
Accident liability rules and externality
Hindley, Brian, (1983)