Global marketing : foreign entry, local marketing, & global management
Johny K. Johansson
| Year of publication: |
2009 ; 5. ed.
|
|---|---|
| Authors: | Johansson, Johny K. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Theorie | Theory | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 662 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index 0910 |
| ISBN: | 978-0-07-338101-5 ; 0-07-338101-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750177