Global Marketing - Have Lunch or Be Lunch
Year of publication: |
2003
|
---|---|
Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 2, p. 48-50
|
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