Global marketing management : a strategic perspective
Brian Toyne ; Peter G. P. Walters
| Year of publication: |
1989
|
|---|---|
| Authors: | Toyne, Brian ; Walters, Peter G. |
| Publisher: |
Boston [u.a.] : Allyn and Bacon |
| Subject: | Internationales Marketing | International marketing | Internationale Betriebswirtschaftslehre | International business research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 747 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-205-11829-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000761596