Global Marketing - The Brand Challenge
Year of publication: |
2004
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Authors: | Johansson, Johny K. ; Ronkainen, Ilkka A. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 13.2004, 2, p. 54-55
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