Global Niche Market Leaders in Emerging Asia and the Necessity to Become Market Insiders
Year of publication: |
2019
|
---|---|
Authors: | Venohr, Bernd |
Other Persons: | Kamp, Bart (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Asien | Asia | Nischenstrategie | Niche marketing strategy | Schwellenländer | Emerging economies | Globalisierung | Globalization |
Extent: | 1 Online-Ressource (24 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Ekonomiaz Revista Vasca de Economía N.º 95, 1.º semestre, 2019 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 3, 2018 erstellt |
Classification: | F23 - Multinational Firms; International Business ; D21 - Firm Behavior ; L21 - Business Objectives of the Firm |
Source: | ECONIS - Online Catalogue of the ZBW |
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