Global perspectives on the strategic role of marketing information systems

Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez

"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"--

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Year of publication:	[2023]
Other Persons:	Medina-Quintero, José Melchor (ed.) ; Sahagun, Miguel Angel (ed.) ; Alfaro, Jorge (ed.) ; Ortiz-Rodriguez, Fernando (ed.)
Publisher:	Hershey, PA : IGI Gobal
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Management-Informationssystem \| Management information system \| Digitalisierung \| Digitization \| Coronavirus
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvii, 387 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-6591-2 ; 978-1-6684-6592-9 ; 978-1-6684-6593-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013472511