Global pricing strategy
Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, and Julian Short
| Year of publication: |
2012
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|---|---|
| Authors: | Cudahy, Greg ; Jacobson, Thomas G. ; Salvador, Tiago ; Short, Julian |
| Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-871481-1. - 2012, p. 854-874
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| Subject: | Internationales Management | International management | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566435