Global product as a result of globalization process

The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of global product and its strategies are described.

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Year of publication:	2003
Authors:	Wach, Krzysztof

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Type of publication:	Book / Working Paper
Language:	English
Notes:	Wach, Krzysztof (2003): Global product as a result of globalization process. Published in: Opportunities of Change. Conference Proceedings of the 3rd International Economic Congress, University of Gdansk, Gdańsk 2003 No. ISBN 83-7326-160-5 (2003): pp. 71-79.
Classification:	F15 - Economic Integration ; M30 - Marketing and Advertising. General
Source:	BASE

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