Global standardization versus localization : a case study and a model
Pankaj Ghemawat
| Year of publication: |
2004
|
|---|---|
| Authors: | Ghemawat, Pankaj |
| Published in: |
The global market : developing a strategy to manage across borders. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-6857-9. - 2004, p. 115-145
|
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002120120