Global use and access of social networking web sites : a national culture perspective
Wen Gong; Rodney L. Stump and Zhan G. Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Gong, Wen ; Stump, Rodney L. ; Li, Zhan G. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 1, p. 37-55
|
| Subject: | Online consumer behaviour | Social networking sites | Cross-cultural | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Nationalkultur | National culture | Website | Kulturelle Identität | Cultural identity | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010336923