Global vs international involvement-based segmentation: A cross-national exploratory study
| Year of publication: |
2002
|
|---|---|
| Authors: | Aurifeille, J.-M. ; Quester, P.G. ; Lockshin, L. ; Spawton, T. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 19.2002, 4-5, p. 369-386
|