Globalisation of advertising : an overview of trends and issues
Year of publication: |
2017
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Authors: | Sinclair, John |
Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 12-21
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Subject: | Werbewirtschaft | Advertising industry | Trend | Globalisierung | Globalization | Branchenentwicklung | Sector development | Social Web | Social web |
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