Globalization and marketing strategies : introduction to the Shanghai special issue
Michel Laroche; Lefa Teng
| Year of publication: |
2015
|
|---|---|
| Authors: | Laroche, Michel ; Teng, Lefa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 587-590
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| Subject: | Globalisierung | Globalization | Shanghai | China | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010496171