Globalization, transformation and the diffusion of management innovations

This paper suggests a shift from the discourse on transfer and transition with regard to CEE societies towards one focusing on transformation processes that come with globalization. Since globalization can be interpreted as the spread of ideas, informations, practices, goods and techniques, the perspective of the diffusion of management innovations is introduced and enlarged by including power relations, the interests of actors and cultural aspects of change. The argument of culture as barrier for the adoption of innovation is challenged in favor of one that sees it as a chance for contributing to innovation and globalization.