GNN-IR : examining graph neural networks for influencer recommendations in social media marketing
Jinhee Park, Hyeongjin Ahn, Dongjae Kim, Eunil Park
| Year of publication: |
2024
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|---|---|
| Authors: | Park, Jinhee ; Ahn, Hyeongjin ; Kim, Dongjae ; Park, Eunil |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103705, p. 1-14
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| Subject: | Bipartite graph | Influencer marketing | Link prediction | Recommendation | YouTube commercial | Online-Marketing | Internet marketing | Neuronale Netze | Neural networks | Social Web | Social web | Graphentheorie | Graph theory | Influencer | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103705 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084905