Go configure : the mix of purchasing practices to choose for your supply base
Adam Lindgreen; Joëlle Vanhamme; Erik M. van Raaij; Wesley J. Johnston
| Year of publication: |
2013
|
|---|---|
| Authors: | Lindgreen, Adam ; Vanhamme, Joëlle ; Raaij, Erik M. van ; Johnston, Wesley J. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 55.2012/13, 2, p. 72-96
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Vertrauen | Confidence | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717745