Go digital : B2C microenterprise channel expansions
Anna Sell, Pirkko Walden, John Jeansson, Siw Lundqvist, Leif Marusson
| Year of publication: |
2019
|
|---|---|
| Authors: | Sell, Anna ; Walden, Pirkko ; Jeansson, John ; Lundqvist, Siw ; Marusson, Leif |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 20.2019, 2, p. 75-90
|
| Subject: | Business models | Channel expansion | Competence | Micro-entrepreneurs | Micro-enterprises | Online channels | Owner-managers | SMEs | KMU | SME | Geschäftsmodell | Business model | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Kleinstunternehmen | Micro business | Unternehmenswachstum | Firm growth | Kompetenz | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012153938