Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Subhash Jha and Atanu Adhikari
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Jha, Subhash ; Adhikari, Atanu |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 23.2016, 2, p. 72-89
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| Subject: | Assimilation | Contrast | Goal Congruence | Hedonic | Utilitarian | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Betriebswirtschaftliches Ziel | Corporate objective |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567387