Goal relations at trade shows : a B-to-B versus B-to-C comparison
Year of publication: |
2011
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Authors: | Kästner, Evelyn ; Springer, Christiane ; Kirchgeorg, Manfred |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 28.2011, 2, p. 22-27
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Subject: | Messe | Trade fair | Lieferantenmanagement | Supplier relationship management | Vergleich | Comparison | Messebeteiligung | Trade fair participation |
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