Going beyond customers : a business segmentation approach using network pictures to identify network segments
Stephan C. Henneberg; Stefanos Mouzas; Peter Naudé
| Year of publication: |
2009
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|---|---|
| Authors: | Henneberg, Stephan C. ; Mouzas, Stefanos ; Naudé, Peter |
| Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 23744492. - Vol. 3.2009, 2, p. 91-113
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009049768