Going beyond optimal distinctiveness : strategic positioning for gaining an audience composition premium
Majid Majzoubi, Eric Yanfei Zhao
| Year of publication: |
2023
|
|---|---|
| Authors: | Majzoubi, Majid ; Zhao, Eric Yanfei |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 44.2023, 3, p. 737-777
|
| Subject: | audience heterogeneity | machine learning | optimal distinctiveness | recommender systems | strategic positioning | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Personalisierung | Personalization |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014301278