Going “purple”: Can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?
| Year of publication: |
2009
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|---|---|
| Authors: | Douglas, Matthew A. ; Strutton, David |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 52.2009, 3, p. 251-264
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