Going where the ad leads you : on high advertised prices and searching where to buy
Maarten C. W. Janssen; Marielle C. Non
| Year of publication: |
2009
|
|---|---|
| Authors: | Janssen, Maarten C. W. ; Non, Marielle C. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 1, p. 87-98
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Werbung | Advertising | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858542