Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Dong Hong Zhu, Zhi Jie Zhang, Ya Ping Chang, Shichang Liang
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhu, Dong Hong ; Zhang, Zhi Jie ; Chang, Ya Ping ; Liang, Shichang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 178-186
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| Subject: | Online consumer review | Price promotion | Review rating | Textual content | Image | Restaurant | Gastronomie | Restaurant industry | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.06.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988504