Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Priska Breves and Holger Schramm
| Year of publication: |
2019
|
|---|---|
| Authors: | Breves, Priska ; Schramm, Holger |
| Subject: | 3D movies | behavioral intention | brand evaluation | brand memory | Brand placement | persuasion knowledge | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Filmwirtschaft | Film industry | Film | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1622326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200377