I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Year of publication: |
2016
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Authors: | Totawar, Abhishek ; Nambudiri, Ranjeet ; Nath, Papri |
Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 14.2016, 1, p. 115-140
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Subject: | Mood | self-efficacy | hedonic motivation | utilitarian motivation | Motivation | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Experiment | Emotion | Hedonischer Preisindex | Hedonic price index | Leistungsmotivation | Work motivation | Persönlichkeitspsychologie | Personality psychology | Eigeninteresse | Self-interest |
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