Good times, bad times : the stock market performance of firms that own high value brands
Kevin Voss (Department of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA), and Mayoor Mohan (Department of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Voss, Kevin ; Mohan, Mayoor |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 670-694
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| Subject: | Performance | Volatility | Brands | Brand equity | Fama-French | Interbrand | Markenführung | Brand management | Börsenkurs | Share price | Volatilität | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Aktienmarkt | Stock market | Performance-Messung | Performance measurement | Kapitaleinkommen | Capital income | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2013-0716 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529610