Goodbye Pareto principle, hello long tail : the effect of search costs on the concentration of product sales
Year of publication: |
2011
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Authors: | Brynjolfsson, Erik ; Hu, Yu Jeffrey ; Simester, Duncan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 8, p. 1373-1386
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Subject: | Informationskosten | Information costs | Produktqualität | Product quality | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Präferenztheorie | Theory of preferences |
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