Government-led macro-social marketing programs in Vietnam : outcomes, challenges, and implications
V. Dao Truong
| Year of publication: |
December 2017
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|---|---|
| Authors: | Truong, V. Dao |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 4, p. 409-425
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| Subject: | behavior change | macromarketing | public health | review | Vietnam | Viet Nam | Gesundheitswesen | Health care system | Social Marketing | Social marketing | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146716660833 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791103