Extent: | XX, 271 Seiten Illustrationen 21 cm x 14.8 cm, 396 g |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, Technische Universität Chemnitz, 2014 |
ISBN: | 978-3-658-11714-6 ; 3-658-11714-1 ; 978-3-658-11715-3 |
Other identifiers: | 10.1007/978-3-658-11715-3 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407575