Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Year of publication: |
2014
|
---|---|
Authors: | Betz, Ulrich A. K. ; Camacho, Nuno ; Gerards, Michael ; Stremersch, Stefan |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 119-148
|
Subject: | Merck KGaA | Innovationsmanagement | Innovation management | Leistungsanreiz | Performance incentive | Motivationstheorie | Motivation theory | Pharmaindustrie | Pharmaceutical industry | Deutschland | Germany |
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