Gratitude versus entitlement : a dual process model of the profitability implications of customer prioritization
Hauke A. Wetzel, Maik Hammerschmidt, & Alex R. Zablah
| Year of publication: |
2014
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|---|---|
| Authors: | Wetzel, Hauke ; Hammerschmidt, Maik ; Zablah, Alex R. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 1-19
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| Subject: | customer prioritization | gratitude | reciprocity | entitlement | rank equilibrium | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345576