The Great Leap: Driving Innovation From the Base of the Pyramid - Billions of poor people aspire to join the world's economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility.
| Year of publication: |
2002
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|---|---|
| Authors: | Hart, Stuart L. ; Christensen, Clayton M. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2002, 1, p. 51-56
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