Green as the new status symbol : examining green signaling effects among Gen Z and Millennial consumers
Jennifer (Yeeun) Huh and Naeun Lauren Kim
| Year of publication: |
2024
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|---|---|
| Authors: | Huh, Jennifer ; Kim, Naeun |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 6, p. 1237-1255
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| Subject: | Green marketing | Green signaling | Influencer | Organic apparel | Social media | Status | Sustainability | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Social Web | Social web | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Sozialer Status | Social status | Signalling | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-07-2022-0159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323682